quizlet (6).pdf - MKT 327 exam 1 Study online at...

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1. acquisition activities needs, wants, and demands 2. Business Firm a privately owned organization such as Target or Nike. 3. Cash Cows SBU's that generate large amounts of cash, far more than they can use, dominant shares in slow-growth markets 4. Commercialization Concepts Values, Needs, Wants, Demand, Satisfaction, Loyalty, Relationship 5. Commercialize Market whereby parties engage in exchange 6. Community a group of individuals, groups or organizations integrated within a dynamic network of environmental cause and effect activities that share purpose, and physical or virtual proximity. 7. Core Components of Strategy unique position, competitive advantages, adaptability 8. Core Marketing Creation Concepts community, connections, relationships 9. Corporate Vision core values, mission, corporate philosophy (culture), objectives, strategic directions. 10. Customer Satisfaction can be measured with surveys, or by the number of customer complaints an organization receives 11. Demand having ability and desire to address a want to satisfy a need 12. Dogs SBU's with low shares of slow-growth markets 13. The essence of marketing to form connections and relationships, a platform to create, deliver and capture value 14. Form Utility the production of the product or service 15. Identity the individuals affinity and affiliation for some culture (community); and/or desired impact person wishes to make on that culture (community).
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