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1. acquiring, positioning Given the results Jones Soda should consider using a general marketing strategy focused on _____ customers through more effective ____. 2. A generic marketing program outlining the basic actions that should be taken in terms of the marketing mix Which of the following defines a skeleton tactical marketing plan? 3. Boundaries regarding behaviors concerning these issues are not always clear Avoidance of false or misleading advertising, communication targeting children, and violence in ads watched by children are important ethical issues. Which of the following is most correct? 4. Comparisons made Firm's in the industry Purchase planning Location of purchase decision Which of the following is a criterion used to classify or determine how a product should be classified? 5. Demand focus What is the type of positioning strategy was being implemented by traditional cake mixes? 6. Discrepancy in time Discrepancy in place Discrepancy in assortment and allocation Marketing descrepacies 7. Dynamically continuous Warm Delights is an example of which type of innovation?
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