quizlet (3).pdf - MKT 327 Study online at...

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1. According to class lecture, which of the following is a condition of an attractive market segment? Segments are substantial 2. All of the following are true regarding how product classifications help marketers except for which of the following? They help improve market efficiency 3. All of the managerial marketing tasks below are part of the market creation activities except for which one? Delivering value 4. The assets linked to a brand name and the symbol that adds value to the product refers to which of the following? Brand equity 5. The basic characteristic of a network organization is? Confederation 6. Because it is difficult to successfully appeal to all market segments, companies often select certain segments for emphasis, this process is called which of the following terms? Target marketing 7. A community-centric marketing strategy tends to increase what? Innovation 8. A community-centric marketing strategy tends to increase which of the following factors? Customer reinvention 9. A company is aggresively marketing a shopping product (could be homogeneous or heterogeneous). Which of the following should be the focus of its 'skeleton plan' in terms of promotional efforts? Differentiation 10. A company is considering which of several groups of with common needs to focus its marketing efforts on. Which of the strategic framing decisions is it executing? Segmentation 11. A company using a leader-customer intimacy competitive strategy might be expected to invest in a customer relationship management system True 12. Competitive Intensity is an information need for a step in which of the following analyses Environmental scanning 13. The costs or other sacrifices associated with the purchase, ownership, and or use of a product or service are called? transaction costs 14. The creation of value through innovation and the marketing mix helps marketing form connections at which level? Micro 15. The creation of value through satisfaction and loyalty helps marketing form connections at which level? Micro 16. Criterion used to classify or determine how a consumer product classified as opposed to an industrial product? Point of purchase decision 17. Define relationship marketing Linking the organization to the individual customer, employees, suppliers, and other partners for their mutual long-term benefits 18. Demand management Selecting which aspect of demand (the number of buyers, there desire to buy, their physical ability to buy, or their financial ability to buy) the firm should focus on 19. Determining whether objectives are met or not would occur in which stage of the Integrated Marketing Concept Plan? Measure results 20. The development and maintenance of successful relational exchanges through interactive, ongoing, two-way connections among customers, organizations, suppliers, suppliers and other parties for mutual benefit is called Relationship marketing 21.
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