MooreC_M2_A2.docx - MooreC_M2_A2 Corporate Social...

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MooreC_M2_A2 Corporate Social Responsibility January 15, 2018 In 2004, a study was conducted by a training course at Southern California Edison regarding consumers and their likeliness to support socially responsible corporations. Conclusions determined that 61% of those who answered would buy products from a company known to be socially responsible (SCE, 2004). That was 14 years ago, and by watching the news, reading headlines and even reviewing comments on social media, the importance we place on social and environmental responsibility has either increased exponentially, or we are drawn to the issues due to media attention. In researching one of my favorite businesses, I was not surprised to find that Starbucks has detailed and explicitly defined reporting procedures for the sole intent of maintaining and ethically sound and socially responsible corporation. I reviewed the 2016 issue of the Starbucks Global Social Impact Performance Report (2017), and found many ways that the organization strives to succeed on community and global levels. Some examples of their responsibility include: Beginning in 2015, for every bag of coffee beans purchased in their stores, a coffee seedling tree was donated to coffee farmers. By the end of 2016, 25 million trees had been donated to farmers in areas effected climate change, poverty and restraints in access. They are committed to continuing this program and hope to have over 100 million tree donations before 2025. The Starbucks Global Farmer Fund was established to issue loans to coffee growers to aid in financing agricultural improvements and infrastructure. They currently have over $50 million invested in this fund. Ambitious goals have been set toward creating a more “green” organization, including alternative materials for their cold cups and more recyclable materials in the hot cups. They
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