quizlet (5).pdf - Mkt327 part 3 Study online at...

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1. ... ... 2. achieving superior customer value production positioning differentiation 3. adoption process a. knowledge b. persuasion c. decision d. implementation e. confirmation a.-awareness b.interest c. evaluation d. trial e.adoption 4. alternative distribution channels a. direct b. duel or multi channel c. electronic or virtual d. indirect e. reverse ... 5. alternative distribution organizations a. vertical marketing systems corporate contractual franchise administrative b. conventional channel intensity intensive exclusive selective total logistics cost distribution center a. the various members of the channel are linked/integrated to a certain degree in some form or fashion. 1.all of the entities belong to the same corporate organization (wholesalers retailers transportation firms etc.) 2. firms that are part of the distribution channel are joined together through some contractional set of obligations. retailed or retail sponsored 3. franchise, franchiser link several stages in the distribution system into a collaborative group or organization. 4. administered-leadership is not the result of common worshiper or contractual size but relative size and market power. b. all of the members which collaborate to deliver and create value to the customer are independent and operate from the perspective of their own self organizational interest. 6. alternative intensity levels a. intensive b. selective c. exclusive a. intense distribution system, convenience goods b. shopping goods c. specialty goods 7. Attacker go head to head directly compete with leader 8. business classification guidelines capital product item depreciated production product item expensed in COGS whole unit assemble into product production product- item expensed in COGS unfinished item needing processing. support product or service- item not part of product or service item expended in expense section. 9. business product ... Mkt327 part 3 Study online at quizlet.com/_2p7t60
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10. Business product classification A. Capital Item B. Supply C. Production D. Raw Materials E. Component Parts F. Services A. Item Depreciated B. E. Item expensed in cost of good solf whole unit assemble into product. D. item expensed in COGS unfinished item needing processing. F. Item not part of product or service item expensed in expense section 11. Challenger Attack diff and low cost are part of this shit 12. channel decisions channel organization channel structure channel intensity channel member selection channel management 13. channel intensity To determine the number of locations through which a company sells its products in a GIVEN market area (relative to all possible locations for that product). Impacts coverage and cost. Determines number of outlets impacts coverage and costs. 14. channel management Relationships strategy execution to address the exact type and nature of relationships between the marketer's organization and the members of the distribution channel and how that relationship is used to help execute the marketing tactical plan; impacts conflict and competencies.
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