635 Final Ass.pdf - 1.

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1. What is the difference between knowledge and experience? Knowledge: According to Nonaka distinction between two dimensions of knowledge that is tacit and explicit. Tacit knowledge is highly personal, subjective, informal and experiential. It is hard to formalize. Examples of tacit knowledge include intuition, a hunch or a feel for emerging customer needs as well accumulated market insights regarding them. On the other hand, explicit knowledge can be documented in formal and systematic knowledge. Examples of explicit knowledge include a customer database in CRM system or supplier data in a SCM system, usually processed, transmitted, stored and maintained by the IT system. Nonaka and his colleagues advocate that firms can create knowledge through interaction between explicit and tacit knowledge – a process called knowledge conversion. The four modes of conversion are: 1. Socializing. 2. Externalization. 3. Combination. 4. Internalization.
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Socialization is the conversion of tacit knowledge to tacit knowledge. It often takes place in informal social meeting and may go beyond organizational boundaries, as in the case of interaction with customers and suppliers. Externalization is the conversion of tacit knowledge into explicit knowledge through articulation so that others can share knowledge. Concept creation new product development is an example of externalization in which metaphor and analogy are often used. Combination takes place when individual pieces of explicit knowledge are connected to create systematic set of explicit knowledge which are disseminated among members of an organization. Database can help in the process. Internalization is the process of embodying explicit knowledge into tacit knowledge and is closely related to “learning by doing.” Products concepts and manufacturing procedures are actualized through action and practice.
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Experience: The process of designing any sort of human experience, regardless of purpose or platform, is centered around reaching a desired outcome, ideally with as little fuss and as much joy as possible. The purpose of an experience and the platform on which the experience takes place will vary: purchasing a plane ticket on a tablet to vacation, enjoying a musical performance in a theater, or learning to code in a classroom. Although each of these experiences require their own unique methods and frameworks, the elements that should be taken into consideration during the design process remain mostly the same.
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