Chapter 7.docx - Chapter 7 E-business and E-Commerce...

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Chapter 7 : E-business and E-Commerce Glossary Terms Auction: A competitive process in which either a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers, and prices are determined dynamically by competitive bidding. Banners: electronic billboards, which typically contain a short text or graphical message to promote a product or a vendor. Bricks-and-mortar organization: Organizations in which the product, the process and the delivery agent are all physical. Business model: The method by which a company generates revenue to sustain itself. Business-to-business electronic commerce: Electronic commerce in which both the sellers and the buyers are business organizations Business-to-consumer electronic commerce : Electronic commerce in which the sellers are organizations are the buyers are individuals. Business-to-employee electronic commerce: An organization using electronic commerce internally to provide information and services to its employees. Buy-side marketplace: Business-to-business model in which organizations buy needed products or services from other organizations electronically, often through a reverse auction. Channel Conflict : The alienation of existing distributors when a company decides to sell to customers directly online.
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  • Spring '09
  • Jiu
  • Marketing, business-to-consumer electronic commerce, Business-to-business electronic commerce, business-to-employee electronic commerce, Consumer-consumer electronic commerce

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