Case Study- Starbucks.docx

Case Study- Starbucks.docx - Cody Dzurisin Dr Poulos MGMT...

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Cody Dzurisin Dr. Poulos MGMT 2301 19 February 2018 Case: Howard Shultz Gets Starbucks Perking Again 1. Howard Schultz used symbolic strategy, a traditional strategy making mode. Symbolic strategy is driven by culture and mission of the organization. Shultz hesitated to transfer the company holding outlets to franchise owned outlets to keep the culture of the company. An advantage of symbolic strategy is that it will maintain the vision, culture, and mission of the company, which will win over the trust of customers in the long run. A disadvantage of this would include the company sacrificing good business decisions for the sake of saving the culture, which can potentially hurt the company. 2. Cost Leadership strategy is a very evident Porter’s generic competitive strategy in this case. This strategy is composed of competitive pricing and improved productivity. One of the main advantages of this strategy is that low pricing will attract a huge target market, resulting in large profit. A disadvantage may include
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