Session 10 - Practice Questions.docx

Session 10 - Practice Questions.docx - ADMS 2511 Session...

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ADMS 2511 Session 10,Organic and Beyond, Part 1. Answer Sheet. Please print your names below: Afshana Mohamed Ariff 214862767 Naziha Naziha 215999436 Brianna Aarons 214276893 Read Case11.1Organic and Beyond (OABC) Manages its new B2C Channel (p. 299) 1. Find an example of sales force automation (SFA) software that is available in Canada. URL: Name of organization: Sales Force Describe what the software does: An on-demand CRM suite that offers applications to manage sales, to deliver customer service and engagement, to build clientele relationships which can all be integrated under a platform for small businesses, start-ups and non-profit businesses. How much does it cost? There is a 30 day free trial period for various softwares or b per user per month in USD, $25 for out-of-the- box CRM for up to 5 users, $75 for complete CRM for teams, $150 for customizables business sales CRM, and $300 for unlimited CRM power and support. 2. Describe how OABC could use each of the following customer-touching applications (Text, p. 307): Search and comparison capabilities: OABC can provide nutrition comparison features on their website, to increase purchases and to allow customers to browse from a vast selection of organic fruits, vegetables, seafood and their other products. Technical and other information and services: To induce customers to make purchases or remain loyal through personal experiences, OABC can offer food guides, recipes and information booklets, to keep the customer up-to-date on their organic interests. Customized products and services: On their website, OABC can make their website customer-friendly by allowing them to customize their own organic food baskets, and to check account balances and transaction statuses through personal devices.
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