Emerging Tech Exam 2 Notes.docx

Emerging Tech Exam 2 Notes.docx - Sustaining innovation...

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Sustaining innovation – Bringing better products to established markets Low-end disruption – Targeting ‘overshot’ customers with lower cost/performance product New market disruption – Compete against non-consumption RPV Theory: - Resources – Things organization can buy, sell, build, or destroy - Processes – Established ways of turning resources into products/services - Values – Criteria by which prioritization decisions are made o Cost structure, income statement, consumer demands, ethics, company size *Companies miss opportunities for innovation because their resources, processes, and values compel them to focus on their current customers and sustaining innovation Value Chain Evolution Theory (VCE Theory) – Companies should focus on vertically integrating into areas of value chain that drive customer-valued performance and outsourcing areas of value chain that do not contribute Stakeholder Analysis Tool:
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