Competitive analysis.docx - Jan 19 2018 Assignment 3...

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Assignment # 3 Jan. 19, 2018
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Competitive analysis for Lifebuoy SuperPlast Lifebuoy is not a new player in the market. It’s been in the game since 1895 when the Lever brothers first introduced the soap as the best medicated health soap which contained Carbolic Acid and Phenol(which it no longer contains). It became a modern bran in the beginning of 21 st century. Later on Unilever noticed the potential and took it to the top by giving it what was needed, an evolutionary upgrading. It became a huge brand with a long product line which contains everything from Bar Soap to body wash, hand sanitizer, hand wash, body wash etc. The new Addition to Lifebuoy product family is our ‘’lifebuoy super plast’’. Which is a two-in-one product which contains a highly functional bandage and hand wipe in one packet so you don’t need to run around the house looking for the sanitizer. Brand Level Competition: Lifebuoy’s long-term competitor is Dettol! So let’s discuss that further.
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