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Camilla Waddell Assignment 5 12.19.2015.docx

Camilla Waddell Assignment 5 12.19.2015.docx - Camilla...

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Camilla Waddell BUSU 620 Professor Donald Bouchoux December 19, 2015 Long Term Fourth Quarter Demand The hospitality industry offers different brands types of hotel to accommodate various guest. These brands include upscale hotels which offers full service such as room service, restaurants and bars. Another brand of hotels is resort hotels that offers the same as upscale hotels with additional facilities such as a spa, golf course, city, mountain and ocean views. Mid- scale brands offers guests less amenities than the upscale and resort brands however; the hotels may offer a hot breakfast which includes a bacon and/or sausage, eggs, bread, pastry, coffee and juice. Extended stay brands (also referred to as long-term stay) offer the same amenities as mid- scale hotels however; pricing for these hotels vary based on length of stay. Hotel companies such as Hilton Hotels Worldwide, Marriott International, Intercontinental Hotels Group and Choice Hotels each have extended stay hotels. There are two types of long term stay hotels; upscale or midscale hotels. Upscale brands include Homewood Suites by Hilton, Residence Inn, and Staybridge Suites. Midscale extended stay hotels include Home2 Suites, Townplace, Candlewood Suites and MainStay Suites and Suburban Hotels. ( ). Hotels are located in global markets and there is perfect competition because each market is supplied by a larger number of competitors (Samuelson, et al. p. 215). In this regards, there is be price competition to capture the consumers business (Samuelson et al. p. 324). When demand declines, so does pricing for hotel rooms and vice-versa. D uring the fourth quarter of the year low occupancy exists for long term hotels. 1
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Camilla Waddell BUSU 620 Professor Donald Bouchoux December 19, 2015 Long Term Fourth Quarter Demand Long-term (also termed extended stay) hotels offer rates based on the guest length of stay i.e. 7-14 nights, 15-29 nights and 30+ nights. Guest include corporate and government travelers and insurance company individuals displaced by natural disasters, fire and flooding to their homes. The time-series model is prevalent in the hospitality industry. Trends indicate demand is high during the first, second and third quarters of the year however; the problem exist during the fourth quarter when demand typically declines. This seasonal variation is caused by low demand
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  • Fall '14
  • TBA
  • Samuelson, Hotel chains, InterContinental Hotels Group, Homewood Suites by Hilton, Camilla Waddell

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