Advert Analysis.docx - Surname 1 Name Lecturer Course Date...

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Surname 1 Name: Lecturer: Course: Date: Advert Analysis Company History Advertising is considered as an important form of marketing that is utilized in encouraging or persuading the targeted audience to purchase a particular product or service. An advert aims at convincing the audience to buy an item that they found appealing and with the potential to address their wants. Nivea is among the companies which have benefitted significantly from advertising activities. The name Nivea was formed from Latin words ‘nix, nivis’ and ‘snow,' which were translated to Nivea meaning ‘snow white.' The Nivea is a personal care brand based in German and specializes majorly in the skin and body care products. It was established in 1882 by a pharmacist before it was sold in 1890 to Oscar Troplowitz who worked with other specialists and consultants on the development of new skincare products. The company is currently working with more than 50 institutions across the globe which aids in ensuring that the goods are suitable for one’s skin care (NIVEA). The advert was obtained from the "Nivea Perspires After ‘White Is Purity’ Ads Embolden White Supremacists" advertised in The Drum magazine published in date 4 April 2017. The advert contains a woman with a long black hair who is shown sitting on the edge of a bed, pictured facing away from the camera. The image is also overlaid with a text “White is purity”
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