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Music in Society_ Music Videos.pdf

Music in Society_ Music Videos.pdf - Chris Giddings Music...

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Chris Giddings Music in Society In the production of modern music videos, several factors external to the artist come into play. Record labels have taken advantage of these video clips as a tool for marketing, and as a result the influence the artists holds over the production of said video is significantly affected. When MTV first came about broadcasting music videos all day, producers and directors were encouraged to match MTV’s tastes by making videos that have the same style and content as other popular videos. Functioning similar to the production of modern pop music, plagiarism is constantly flirted with as a result. Record companies tailor videos to help develop artists, or to change the current public identify of artists. Video clips establish a specific image for an artist, and allow another medium for the consumer to connect with them. Due to this disconnect between the artist and production of the video, several
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