IBS 2016-17 Sem2 CA1 Tutorial (S).pptx

IBS 2016-17 Sem2 CA1 Tutorial (S).pptx - SINGAPORE...

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SINGAPORE POLYTECHNIC SCHOOL OF BUSINESS 2016/17 Sem 2 STUDENT’S COPY International Business Strategy CA1 Tutorial Exploring the Environment and the Firm
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1. 2-3 students to share news article on international business. 2 Sharing Session
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1. Get to know your assigned company, industry and foreign market. 2. Review the STEEP framework as a tool for macro environment analysis. 3. Identify macro environmental factors that could affect your assigned industry in, and/or your assigned company’s success in venturing into, the foreign market. 3 Learning Outcomes
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4 Review: Steps to Analyzing the Internal Environment
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Conduct secondary research on your assigned company, industry and foreign market. Plan Field Trip 1 to retail outlets of your assigned company as well as its competitor(s). The objectives of the field trips: Heighten students’ senses to the retail operations of the assigned companies. Gather information and derive insights into the retail operations related to the assigned company.
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