Sample OCI Engagement Letter.docx

Sample OCI Engagement Letter.docx - Marriott School of...

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Marriott School of Management Brigham Young University 439 Tanner Building Provo, Utah 84602 ON CAMPUS INTERNSHIP ENGAGEMENT LETTER 20 September 20XX John Appleseed, Senior Product Manager of Apple Bank. Apple 4997 Apple Road Apple Valley, CA 92648 Dear John Appleseed: As students in an On Campus Internship Class team of students from the Marriott School of Management at Brigham Young University, we look forward to working with you toward the completion of the Internal Collaboration and Social Media Marketing Plan Project for Apple Bank. The purpose of this letter is to confirm our understanding of the project scope, approach, schedule, deliverables, and fees. Background Apple Bank, with $353 billion in assets as of June 30, 2012. The company operates 3,080 banking offices in 25 states and 5,085 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Apple Bank and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Engagement Scope and Objectives The objectives of the project are as follows: 1. Survey Apple Bank employees to determine key variables which led to user disinterest, or interest, on Apple Bank’s online collaboration platforms from IBM. 2. Compile ideas to transform perceptions of the tools ABook and APlace, into more efficient, simple and necessary collaboration platforms for Apple employees. 3. Provide data and research to back up need for training and added value that will result from increased usage of ABook and APlace. 4. Design an internal marketing campaign to increase employee productivity through the promotion of
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Apple Bank’s online collaboration platforms from IBM within one year.
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