IBS 2016-17 Sem2 Topic 4 - Strategy at the Business-level (S).docx

IBS 2016-17 Sem2 Topic 4 - Strategy at the Business-level (S).docx

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International Business Strategy STUDENT’S COPY ____________________________________________________________________________________ _________ SINGAPORE POLYTECHNIC Prepared by: AH BUSINESS SCHOOL Moderated by: RT 2016/2017 SEM 2 Date: October 2016 Topic 4: Strategy at the Business-level TUTORIAL ASSIGNMENT TUTORIAL LEARNING OUTCOMES: (1) Define and explain the differences among the five business-level strategies. (2) Analyze a firm’s business-level strategy from the perspective of its value chain activities. (3) Analyze a firm’s business-level strategy from the perspective of Porter’s Five Forces. SECTION A – SHARING SESSION 1. 2-3 students to share news article related to international business. SECTION B – STUDENT ACTIVITY 1. Learning from Gordon Ramsay about Business Competition Watch the video “ Ramsay shares plans to win Hawker Heroes challenge ”. http://www.youtube.com/watch?v=7yiZL2u8Oys Jot down points from the video that are interesting to you. Share them with your class. 2. Review Concepts of Strategy at the Business-level a) What is a Business Level Strategy? Why is a business-level strategy important to a firm’s success?
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