IBS 2016-17 Sem2 Topic 4 - Strategy at the Business-level (S).docx

IBS 2016-17 Sem2 Topic 4 - Strategy at the Business-level (S).docx

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International Business Strategy STUDENT’S COPY ____________________________________________________________________________________ _________ SINGAPORE POLYTECHNIC Prepared by: AH BUSINESS SCHOOL Moderated by: RT 2016/2017 SEM 2 Date: October 2016 Topic 4: Strategy at the Business-level TUTORIAL ASSIGNMENT TUTORIAL LEARNING OUTCOMES: (1) Define and explain the differences among the five business-level strategies. (2) Analyze a firm’s business-level strategy from the perspective of its value chain activities. (3) Analyze a firm’s business-level strategy from the perspective of Porter’s Five Forces. SECTION A – SHARING SESSION 1. 2-3 students to share news article related to international business. SECTION B – STUDENT ACTIVITY 1. Learning from Gordon Ramsay about Business Competition Watch the video “ Ramsay shares plans to win Hawker Heroes challenge ”. Jot down points from the video that are interesting to you. Share them with your class. 2. Review Concepts of Strategy at the Business-level a) What is a Business Level Strategy? Why is a business-level strategy important to a firm’s success?
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