UNIT 5 PowerPoint Presentation BBA 3201.pptx

UNIT 5 PowerPoint Presentation BBA 3201.pptx - Unit 5...

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Unit 5 Presentation BBA 3201 Laura Doerr Columbia Southern University
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BareMinerals
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Every face has a unique color. The powder foundation
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Not into heavy make up Tinted moisturizer
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In the market for a natural beauty routine
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Not just another pretty face To find models that represented the elusive notion of beauty, the company held a blind casting call for women ages 20 to 60. The moto is “they’ll notice you, not your makeup” The do not test on animals (Vega, 2011)
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Being a force for beauty Love Understanding. Community, this is what BareMinerals is about. The Be real campaign. “At bareMinerals, we exist to make a positive difference in women’s lives” (“Bare Minerals – The Be Real Campaign,” n.d.) Being a force for beauty is a wonen’s inner beauty rather than superficial things
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Creating value By having a lot of different shades for foundation it has made it self extremely valuable to women who want to wear make up but could never find the right color for their face. No0t every make up brand caters to women of color.
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Why do people like this.
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