Management Chapter 6 Quiz.docx - Management Chapter 6 Quiz...

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Management – Chapter 6 Quiz Angela Sturkie (username: angela.sturkie1) Attempt 1 Written: Mar 24, 2018 7:07 PM - Mar 24, 2018 8:57 PM Submission View Your quiz has been submitted successfully. n 1 1 / 1 point A sustainable competitive advantage exists for an organization when other companies have tried unsuccessfully to duplicate the advantage and ____. Question options: A) those companies have been prohibited from duplicating the advantage by federal law B) those companies have, for the moment, stopped trying to duplicate the advantage C) the organization is able to implement exclusive distribution D) the organization operates in the international marketplace E) the organization has a follower strategic stance o Which of the following must be met if a firm's resources are to be used to achieve a sustainable competitive advantage? Question options: A) differentiation B) imperfectly imitable resources C) related diversification D) unrelated diversification ~ 1 ~
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Management – Chapter 6 Quiz E) a matrix organizational structure View Feedback n 3 1 / 1 point When making travel plans, many tourists have selected Thomas Cook, a British tour operation, because they perceive that no other tour company can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. Thomas Cook has apparently created a sustainable competitive advantage by using ____ resources. Question options: A) synergistic B) valuable C) tangible D) nonsubstitutable E) rare View Feedback n 4 1 / 1 point Deutsche Bank is the largest bank in the world. Would this give it a sustainable competitive advantage? Question options: A) yes, because it would make its operations synergistic B) no, because size is not a criteria for sustainable competitive advantage C) no, because large institutions make more effective use of resources ~ 2 ~
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Management – Chapter 6 Quiz D) no, because large organizations are always targeted for anti-trust activities E) yes, because size is directly and positively related to efficiency View Feedback n 5 1 / 1 point Aveda is a manufacturer and marketer of cosmetics, perfumes, hair-care, and skin-care products. To differentiate its products from other similar brands, Aveda focuses on educating its customers on general skin and hair care. Its salespeople are trained to answer questions and help customers find solutions. Aveda has used customer education and employee training to ____. Question options: A) create synergy through relationship marketing B) prevent product duplication C) make efficient use of imitative resources D) eliminate the need for nonsubstitutable resources E) create a competitive advantage o According to the text, valuable, rare, imperfectly imitable resources can produce sustainable competitive advantage only if they are ____ resources.
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