Ch.10 Answers.docx - Ch.10 ANSWERS Question 1 In-store...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Ch.10 ANSWERS Question 1: In-store stimuli such as end-of-aisle displays, shelf coupons, or free samples are often enough to stimulate purchases of ____________ goods. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Convenience Question 2: The primary pricing strategy(ies) employed by firms during the introductory stage of the PLC is (are): Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Penetration pricing Question 3: Mined products, forestry products, and agricultural products are typically classified as: Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Raw materials Question 4: When P&G adds a new laundry detergent (a flanker brand) to its existing line of detergents it has changed the ___________ of its product mix. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Depth Question 5: Buyers can elevate their social status, or social class positions, by purchasing and displaying _____________ goods that “lesser” others can directly or indirectly observe, but probably cannot purchase for themselves. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s):
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Positional Question 6: ________________ are purchased with little effort and include most products purchased in grocery stores, convenience stores, hardware stores, drug stores. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Convenience goods Question 7: Which of the following is an unlikely management strategy to use for a product in the decline stage of its product life cycle? Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Increase the depth of the product line by adding new line extensions or flanker brands. Question 8: The transition of a product into the decline stage of its PLC is most likely a result of: Type: Multiple Choice Points Awarded: 0/1 Your Answer(s): Entry of competitive brands into the market. Question 9: The ‘staple good’ is most closely associated with the _____________ category of products. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Convenience goods Question 10: Like many characters created for commercials, the Chihuahua in the Taco Bell commercials has appeared on T-shirts, caps, cups, and posters--some licensed, many not. Soon some other commercials will capture the attention of the American consumer, and some other character(s) will appear on T- shirts, caps, cups, and posters. These commercial-derived products are examples of: Type: Multiple Choice
Image of page 2
Points Awarded: 0/1 Your Answer(s): Fashions Question 11: When introducing a new product, if the firm wishes to build market share rapidly during the introductory phase of the PLC, it probably should employ a _________ pricing strategy. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Penetration pricing Question 12: All of the products offered for sale by a firm characterize its: Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Product mix Question 13: Products that tend to be purchased on impulse or to seek variety are: Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Convenience goods Question 14:
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern