Case Ch6.docx - CIS502 Case Study Chapter 6 1 How did Nike...

Info icon This preview shows page 1. Sign up to view the full content.

CIS502 Case Study: Chapter 6 1. How did Nike take advantage of Olympic star Misty May-Treanor’s popularity to increase its search-related Web traffic? (100 words or less) Due to her popularity, Nike signed Misty May Treanor right before the 2012 Olympic games in London because they knew that people would be using search engines to look up information about other start athletes. Nike had Swellpath optimize the Nike vision web site with blog content about Misty May Treanor and her Nike branded sunglasses, which resulted in a 169% increase in organic traffic during the 6 day period. If Nike had not done this, it would have missed out on attention of thousands of prospective customers, which illustrates how SEO is a dynamic and evolving behavior
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '09
  • Volleyball at the 2008 Summer Olympics – Women's beach volleyball, Kerri Walsh, Misty May-Treanor, Nike vision web, Misty May Treanor

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern