Ch.1 Answers.docx - uestion Results Question 1 Denton...

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uestion Results Question 1: Denton Security sells home security and monitoring systems. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required for success, and unethical sales tactics, such as selling features that customers do not really need, are tolerated. Denton Security is being operated as if it is committed to the selling-orientation business philosophy. Type: True or False Points Awarded: 1/1 Your Answer(s): True Correct Answer(s): TRUE (correct) FALSE Question 2: The ratio between what consumers receive to what they give in the exchange process represents their perception of value . Type: True or False Points Awarded: 1/1 Your Answer(s): True Correct Answer(s): TRUE (correct) FALSE Question 3: Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. Promotion thus far has relied on word-of-mouth on social media. For only $9.95, you can buy a quart bottle. Each customer’s first order is shipped with a coupon offering a discount on the next purchase. The FedEx shipping is part of the place component of the marketing mix. Type: True or False Points Awarded: 0/1 Your Answer(s): False Correct Answer(s): TRUE (correct)
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FALSE Question 4: Metropolitan Auto sells pre-owned cars. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required, and marginally unethical sales tactics, such as selling features that customers do not really need, are encouraged. Metropolitan Auto apparently practices the production-orientation of marketing thought. Type: True or False Points Awarded: 1/1 Your Answer(s): False Correct Answer(s): TRUE Rationale: Feedback: False. This is a description of the selling-orientation of marketing thought. FALSE (correct) Rationale: Feedback: False. This is a description of the selling-orientation of marketing thought. Question 5: Anything that provides a bundle of tangible or intangible characteristics or attributes geared toward satisfying customers’ wants and needs best defines product. Type: True or False Points Awarded: 1/1 Your Answer(s): True Correct Answer(s): TRUE (correct) FALSE Question 6: Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-of-mouth on social media has been needed.
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For only $9.95, you can buy a quart bottle. The preceding describes the ______________ for Samantha’s company. Type: Multiple Choice Points Awarded: 1/1 Your Answer(s): Marketing mix Correct Answer(s): Marketing mix (correct) Perfect strategy Organizational strategy Strategic objective Strategic tactic Question 7: Fred shops online for the convenience of having products delivered to his house, so he does not have to deal with the hassle of buying in retail stores. Fred is primarily seeking
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  • Spring '08
  • Thompson
  • Marketing, Correct Answer

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