MKTG3650.004 Spring 2018(1).pdf

MKTG3650.004 Spring 2018(1).pdf - MKTG 3650.004 Dr hEATHER...

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MKTG 3650 .004 Foundations of Marketing Practice Spring 2018 Please read this document very closely. The excuse that “I did not know it was in the syllabus” will not be accepted for any reason. Information is tentative and if changes are made, students will be given advanced written notice. It is your responsibility to stay on top of any changes. rEQUIRED Textbook Strutton, D., & Thompson, K. (2016). Marketing from scratch: The principles you really need to know (2nd ed.). Dubuque, IA: Kendall-Hunt. [ISBN: 1465298940] rEQUIRED Subscriptions My Marketing Lab. University of North Texas MKTG 3650 (Upper Saddle River, NJ: Pearson) Top Hat Classroom Presentation Tools. Available from . (A notebook computer, tablet, or smart phone device is required to connect). Dr. hEATHER e. pHILIP Office Hours by Appointment [email protected] Lectures Mondays, 6:30 pm - 9:20 pm Business Leadership Building Room 180 Syllabus Contents About this Course Policies & Statements Contact Info Course Schedule Grading & Assessments
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About this Course Marketing Foundations introduces students to functional and decision-oriented areas associated with marketing management. Students will gain practical insights into why organizations produce existing products and choose to develop new products (and services), and how these products are targeted, positioned, branded, priced, distributed, and promoted to customers and prospects. The knowledge and decision-making skills acquired in this course will provide students with the sort of general marketing understanding that will enable them to interact effectively in the broader business environment. After successfully completing this course, students should be able to: Define Marketing Concepts Manage the Marketing Mix Discuss Strategies for Different Types of Customers & Environments Identify and define key concepts and issues that are important in understanding the role of marketing. MKTG 3650 Course Objectives UNT Course Description: Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Understand the interrelationships between changes in the economy and the types of marketing strategies that companies continue to use, change, and/or establish to seize new opportunities created through economic exchange. Apply concepts and solutions discussed in class to business and marketing situations presented in various exam question formats. 2
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About this Course Part I: Introduction to Marketing 1. Basic Marketing Concepts and Principles 2. Introduction to Marketing Management and Strategy 3. Marketing Information Management & Marketing Research Part II: Understanding Markets & Consumer Behavior 4. Consumer Behavior & Decision Making 5. Organizational Markets & Buying Behavior 6. Market Segmentation, Target Marketing, & Positioning
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