PPBM presentation.pptx - PRODUCT POLICY BRAND MANAGEMENT MF...

Info icon This preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
MF APP PRODUCT POLICY & BRAND MANAGEMENT GROUP 4 EPGPKC04051 ASHBY SYRU ABRAHAM EPGPKC04 JITH EPGPKC04 KUTTYKRISHNAN EPGPKC04 RAMESH K P EPGPKC04 SEBASTIAN GEORGE
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
WHAT WE ARE DISCUSSING > Background > Marketing research – Key insights > Product positioning > Communication Plan
Image of page 2
BACKGROUND > Purely off line process > For a KYC compliant on boarding will take 2-3 days > For non-compliant the process will take 3-5 days > Organization point of view a cumbersome process with a dedicated backend team > Rejection cases of 2to 3 % due to clerical error
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ONBOARDING PROCESS - OFFLINE On boarded 1. Fill The Application 2. Choose the AMC & Scheme KYC Compliant Not KYC Compliant 1. KYC Verification Branch Takes 3-5 Days Takes 2-3 Days
Image of page 4
ONBOARDING PROCESS - ONLINE Sign Up 1. KYC Verification 2. Choose AMC & Schemes On boarded 5 Minutes MF App
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
MARKET RESEARCH To understand the customer preferences we conducted a research . > We surveyed 124 people in the age group of 25-55 years > 75 % of the respondents prefers to invest in MF online > 68% of the respondents feels that MF is a right product irrespective of market conditions
Image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern