Communications sugar.docx - Audience analysis My ideal...

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Audience analysis My ideal audience for this speech would be anyone affected by diabetes, fatty liver disease, obesity and the numerous other conditions linked to high consumption of sugar. This target population will include people from all walks of life, though some research indicates that sugar consumption of low income earners are disproportionately high (Why Low-Income). Significance of topic This topic is significant to individuals with health issues who want to live a healthier life. Many health issues in America seem to be related to high sugar intake (Cantley). By cutting out added sugars, and fully understanding the differences between natural sugars found in fruits, as opposed to those found in tomato sauce or cereals, individuals can make healthier food choices when shopping, cooking, or even satisfying a midnight hunger pang. Audience hook In the 1970s the FDA, realizing that added fat caused heart disease and other problems, pressured the food service industry to cut back on fats in their products (O’Conner). However, the rate of heart disease, type 2 diabetes and obesity sky rocketed (Is sugar Toxic). The reason for this uptick in health issues may be related to recent studies which point to food manufacturer’s use of sugar in substitution for their fat, a substance just as, if not more dangerous to the human body. Compounding the issue of poor health, the sugar industry has
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actively funded studies meant to minimize the dangers of eating sugar (O’Conner), and the labeling of sugar levels in many foods can be confusing. Thesis statement Research suggests that sugar is an inherently dangerous substance when consumed in excess, relating directly and indirectly to numerous health issues (Lustig). Obviously, cutting or
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