Ch. 3 395.docx - Social Beliefs and Judgments Social...

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Social Beliefs and Judgments - Social beliefs emerge naturally as we: Perceive and recall events through the filters of our own assumptions - Judge events, informed by our intuition, by implicit rules that guide our snap judgements, and by our moods - Explain events by sometimes attributing them to the situation and sometimes to the person - Therefore expect certain events, which sometimes helps bring them about Perceiving Our Social Worlds Priming o Priming: activating particular associations in memory How one thought without awareness can influence another thought or action o Much of our social info. processing is automatic. It is unintentional, out of sight, and without awareness Perceiving and Interpreting Events o Ex: sports fan perceives referees as partial to the other side Belief Perseverance o Belief Perseverance: persistence of one’s initial conceptions, as when the basis for one’s belief is discredited but an explanation of why the belief might be true survives
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