bus 101 chapter 13.docx - BUSN-101 Assignment#9 1 What is...

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BUSN-101 Assignment #9 11/21/2014 1. What is the purpose of integrated marketing communications? The purpose of integrated marketing communications is to support marketers evade confusing customers, and to focus optimistic attention on the promotional idea. Marketers organize all promotional accomplishments to produce a unified, customer-focused promotional strategy, which are media promotion, straight mail, personal selling, sales promotion, and public relations. 7. Under what circumstances are firms likely to emphasize personal selling? The final basic of the preferment mix is personal selling, in which a exhibition or appearance to a potential consumer is carried out in person. All of the provision mix gears and have to settle on how to deal out funds for each section. Some thoughts are type of invention or service obtainable the price or unit worth of the invention or service, and the resources agreed for the promotion mix of all the trade concerned in the help for promotional mix, the personal selling business absorbs the most workforces. There are About 500,000 persons complicated in the advertising trade but more than 13 million persons in personal selling, see the change is a top high. In overall, if produce has a high unit value and needs a demonstration, it is well suitable for personal sales. Such as, a life assurance policy is a high-priced item and most people observes, as they are not obligatory to have it. After a protest, However, most people of the same estimation that it would be a valuable item to
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have and are really needed. For that cause, encyclopedias are well suitable to an elevation mix that highlights personal selling. Highly technical products such as
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