bus 11th chapter promee.docx - BUSN-101 Assignment#9 1...

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BUSN-101 Assignment #9 11/13/2014 1. Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services: They are form utility, time utility, place utility, and proprietorship utility. Form utility is to make good and services. Time utility is to make a good or service obtainable when customs need to acquisition it. Place utility is to make a product obtainable in a location convenient for consumers. Ownership utility is to handover foods and services from the dealer to the consumer. Polo Ralph Lauren For Polo, they make form utility by placing good fabrics into their product and cutting materials absolutely to make them easy to wear. Creating and allocating the product in time create time utility. Place utility is made by franchising with many franchisees, and sweeping up local stores all city and state and business them online. Ownership utility, folks can pay by numerous systems to acquire Polo product for example, giving cash or by credit cards. Taco Bell. It makes form utility by placing assured food and element together by the formulae of Taco Bell. It generates time utility by creating plenty food and elements all prepared. It creates place utility by diffusion Taco bell restaurant every part of the country and set them in places that has a convinced population. Ownership utility happens when cashier hands the food to trades.
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Miami Dolphins Form utility is made by the good football skill of the players. Time utility is formed by setting shows of games on TV and online. Place utility is formed by marketing ticket in store and online. Present dissimilar methods to pay the ticket forms ownership utility.
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