Chapter 4 Guided Notes.docx

Chapter 4 Guided Notes.docx - Chapter 4 Who Pays for...

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Chapter 4 Who Pays for Journalism Learning Objectives See how larger economic forces and structures play out in the news media system. Explore what it means for the press in the U.S. to be “commercial” and what the implications of a commercial structure are for good journalism. Understand the fundamental tension between profit-making and public service journalism . Consider ways in which the internet is changing and challenging journalism’s traditional economic model. Opening Anecdote In 2008, the beginning of the most recent economic “depression,” Sam Zell, real estate magnate, acquired the Tribune Company (Chicago Trib, LA Times, etc.). Newspaper had already been declining. He planned to use technology and innovation to give readers what they want. When asked about the role of journalism in the company’s future, he replied that journalism should provide the readers with whatever they want that will help the company generate more revenue. When asked to consider the want/need trade off, he called the suggestion journalistic arrogance and uttered an obscenity at the questioner, an employee of the company. Sam Zell and 2016 Presidential race Zell on Trump and the Presidential race Profit vs. Public Service American vs. British development of broadcast media First radio, then television American model: private, market-based system
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