NEW TEAM GO 5-2.docx - TEAM PARTICIPANTS_Shanna Beyer...

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TEAM PARTICIPANTS_Shanna Beyer, Christopher Dempsey, Austin Parker, Valentino Infante CATEORY___Deodorant_______________________ BRAND _______Scent-orant____________ 1. NEW PRODUCT OVERVIEW PROVIDE THE NAME OF THE NEW PRODUCT AND DESCRIBE WHETHER YOU WILL USE THE MANUFACTURER BRAND OR A FAMILY BRAND NAME. POST YOUR NEW BRAND NAME BELOW AND SHOW FONT, COLORS, BRAND MARK YOU WILL USE TO KEEP WITH YOUR BRAND EQUITY. Brand Name: Scent-orant (family brand name). Font: Bernard MT and Apple Chancery (salmon and blue)- salmon is a feminine color that is used to depict women’s perfume-deodorant. In the case of men’s Cologne-Deodorant, more masculine colors would be used such as red instead of salmon. Shape: Hour glass shape is used to show that the perfume and deodorant are interchangeable (one in the same). An hour glass can be flipped both ways and still amount to the same thing- hence the choice of this shape for our product. Perfum Deodorant Scent- orant
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2. PROVIDE A BRIEF DESCRIPTION OF YOUR NEW PRODUCT IN A FEW SENTENCES INCLUDING ITS POSITIONING . THE POSITIONING SHOULD SHOW HOW IT IS DIFFERENT AND BETTER THAN
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