Market Research .docx - 2MKTG 3010 Shanna Beyer Austin...

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2MKTG 3010 Shanna Beyer, Austin Parker, Valentino Infante, Christopher Dempsey Customer Survey We surveyed a wide variety of ages in an attempt to perform the most effective market discovery possible. Though we did not specifically ask for age as many of the people we were talking to were strangers, we have generally organized this information based on my perception of each participants’ age. The younger consumers, tweens and teens, look at deodorant as a way to smell better and disregard price more than any other age group. An ideal product is one with a strong, good, and clean smell that lasts as long as possible - preferably from application until when they go to sleep and a new ideal products would even last for several days. They continue to use the same brand because they like when people recognize the way they smell, and they are looking for deodorants to simply last as long as they advertise. Millennials largely feel the same as teens; however, there is a very distinct difference in the way they view price. The pricing of deodorant is much more important to millennials, and in addition to
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