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Covering Kids discussion question note.docx

Covering Kids discussion question note.docx - Why was a...

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Why was a phone survey chosen? It was the quickest way to reach the largest numbers of a national population of working poor. Wirthlin needed to screen large numbers of families to determine which were likely eligible for SCHIP and therefore a member of the relevant population; phone screens were expedient. What key findings were critical in the development of the subsequent marketing materials? That 86% felt being a good parent meant
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