T_Shirt_Designs.pdf - >cases T-Shirt Designs >Abstract This...

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Marketing Research, 1/e, Cooper/Schindler T-Shirt Designs cases > This case focuses on research done by Julio, a student who wants to raise money to pay off a portion of his student loans. The case provides a survey and data set and then asks the student to prepare a report recommending one of two proto- type T-shirts Julio is considering. > Abstract > The Scenario 1 Julio has one semester left in his MBA program and is looking at paying back some hefty student loans. Even though he has had to borrow money to complete the program, he’s decided it was a worthwhile investment. Nonetheless, Julio would like to repay some of his loans before graduating, if at all possible. Julio has recently taken entrepreneurial and small-business classes and has decided to put some of this knowledge to work. He suspects that a number of his fellow students would be willing to shell out a few bucks for school memorabilia. Since summer is right around the corner, Julio is pretty sure that he can make some money by selling t-shirts to students on campus. Informal conversations with people in the hallways have given him some ideas about popular t-shirt designs. Julio has narrowed down the possibilities to
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