study guide 3.docx - Chapter 9 Video Games o 1972 o Odyssey...

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Chapter 9 – Video Games o 1972 : o Odyssey : Magnavox home videogame system sold for 100 dollars o Pong : Bushnell incorporates Atari o Developments o LED: light-emitting diode o LAN: local area networks o Who is playing o Demographics of gamers: 190 million American video gamers. Average player is 31 years old. 45% of gamers are over the age of 36. Female players 50 and older increased 32% from 2012-2013. 42% of gamers parents play with them weekly. o Scope and Nature o Wii: for nontraditional gamers. o Smartphone, tablets o Casual games: card games, table games, angry birds. o Sticky: Advertisers like video games because they are sticky; players stick with game sites longer than other websites. o Hypercommercialism : advertisers need to find new outlets for their messages amid the clutter of the media. o Freemium games: advertising serves as currency within the game. Watching a commercial can get you goods for the game or give you special in. o Advergames: brands have become the games themselves. Available through Cd- rom and the internet. Chapter 10 – The Internet and the World Wide Web o Internet : a global network of interconnected computers that communicate freely and share and exchange information.
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