study guide 1.docx - Comm 305 Intro to Mass Comm Study...

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Comm 305 – Intro to Mass Comm Study Guide, Exam 1 Chapter 1 – Mass Communication, Culture, and Media Literacy Communication defined : transmission of a message from a sender to a receiver. The process of creating shared meaning. Transmitted through a media or channel. o Encoding : turned into symbols that can be understood o Decoding : symbols are interpreted. Message is received. o Noise : anything that interferes with communication (outside noise, hunger, tired) Mass Communication defined : The process of creating shared meaning between the mass media and their audiences. o Inferential Feedback : delayed and indirect feedback. Some feedback comes in the form of criticism in other media. o Cultural definition : a symbolic process whereby reality is produced, maintained, repaired and transformed. Communication affects how we construct reality. Culture defined : the learned behavior, beliefs and values shared by members of a given social group. Creation of a common culture occurs through communication, including mass communication. Technological determinism : it is machines and their development that drive economic and cultural changes. Argues that changes brought about by the printing press or TV were the result of new technologies. Audience as product: Media literacy: must develop our skills to effectively and efficiently comprehend and use any form of mediated communication. o Gutenberg and the printing press : he was mostly interested in printing bibles for profit but stressed quality over quantity and missed the potential of his work.
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