marketing sec draft.docx - Kevin Xu 40022416 Prof Evadne...

Info icon This preview shows pages 1–3. Sign up to view the full content.

Kevin Xu 40022416 Prof. Evadne Anderson ESL 204/Term #/Section # 10/27/17 Essay: Draft 2 Global Marketing influences Our Lives Nowadays, we can see advertisement everywhere, when we eat, walk, and even surf the internet. These advertisements include food, houses, cars and other products. These advertisements have an impact on the world, especially on Chinese people’s view of popular culture, shopping behavior, and lifestyle. Popular culture has now become a part of people's lives, and its spread is closely related to advertising. Music, as a symbol of popular culture, has changed because of marketing (Solomon, Bamossy, and Askegaard, 2002). This kind of influence is obvious in the Chinese hip-hop music field. For example, five years ago, in China, not a lot of people knew hip-hop music, and people did not like it very much. However, with more and more television and internet advertisement,
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

more and more people know about hip-hop music and accept it. Now, hip-hop music is one of the most popular music in China. Video games companies are also using advertisement to promote their games. For instance, Riot’s Games decided
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern