Module 3.docx - Module 3 Now that you understand how...

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Module 3 Now that you understand how important it is to consider the rights of human subjects (those research participants) when conducting research, discuss the rights and obligations of the research participants. Most marketing research is conducted with the research participant’s informed consent. In other cases, they may not be aware that they are being monitored in some way. The ethical responsibilities vary depending on whether participations active or passive. One obligation of a research participant is honesty . When someone willingly consents to participate actively, it is generally expected that he or she will provide truthful answers. In return
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  • Spring '16
  • Law, Informed consent, investigator, Core issues in ethics

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