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Module 11.docx

Module 11.docx - Module 11 The discussion question of this...

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Module 11 The discussion question of this week is based on the PPT on Content Analysis. You are about to conduct a content analysis of green (environmental ) ads in magazines. What are the possible research questions that you will develop and will b e addressed through the content analysis? A content analysis has to do with the content itself. So the only thing that we (researchers) can explore and infer is from the content , not the audience (i.e., readers or viewers of the content). In other words, from a content analysis a researcher cannot learn anything about the effe ct of the ad on people (targets), or consumers' responses to the ad/the messages/its executional elements etc. All that researchers can infer about is what the ad attempts to convey. So, possible questions that can be asked about
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