20171028071055.pptx - Universidad Privada Antenor Orrego...

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Universidad Privada Antenor Orrego Integrantes : Curso : Planeamiento Estratégico Profesor : Albitres Hernández, Julio
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Análisis de la competencia ESTUDIA EL CONJUNTO DE EMPRESAS CON LAS QUE SE COMPARTE EL MERCADO DEL MISMO PRODUCTO. .SON TODAS AQUELLAS EMPRESAS QUE ELABORAN Y VENDEN LO MISMO Y QUE TIENEN MISMA CLIENTELA DE SU MERCADO META. .ESTE ANÁLISIS CONSISTE EN EXAMINAR A LAS EMPRESAS COMPETIDORAS CON LA FINALIDAD DE PLANEAR ESTRATEGIAS DE MERCADOTECNIA EFICACES Y DETERMINAR VENTAJAS Y DESVENTAJAS RESPECTO A LOS DEMÁS OFERENTES Y EN BASE A DICHO ANÁLISIS, TOMAR DECISIONES O DISEÑAR ESTRATEGIAS QUE PERMITAN COMPETIR CON ELLOS DE LA MEJOR MANERA POSIBLE.
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IMPORTANCIA Radica en que al contar con determinada información de los competidores es posible aprovechar sus puntos débiles y tomar como referencia las estrategias que mejores resultados les estén dando
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OBJETIVO Es estudiar detalladamente cada una de estas estrategias de calidad, mezcla del producto, servicios,
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