Exam 2 .docx - Review-Which of the following is an...

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Review -Which of the following is an internet-specific measure that is used by companies? - Cost per conversion -While some marketers believe that the internet will eventually replace traditional forms of advertising, others disagree. Which of the following weaknesses of the internet would make marketers disagree? - Lack of reliability of research numbers generated -Which of the following is a disadvantage of couponing? – It can be difficult to estimate how many consumers will use a coupon and when. - When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. - Teaser - _____ are plans of action designed to obtain specific media objectives – Media strategies - _____ is the series of decisions involved in delivering a promotional message to the
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  • Fall '11
  • julieterazo
  • Marketing, Advertising, History of the Internet, specific media objectives, Platinum Motors Inc.

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