IVC Psyc 1 Lecture 5 (Memory).pptx

IVC Psyc 1 Lecture 5 (Memory).pptx - On Todays Menu 1 What...

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On Today’s Menu… 1. What is memory? 2. Life without memory… The Case of Clive Wearing 3. A model of memory: Atkinson-Shiffrin 3. The 3 stages of memory: encoding, storage, retrieval 4. Why do we forget? 5. Improving memory What was I supposed to remember?
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Your Memory Memory - The persistence of learning over time through the encoding, storage, and retrieval of information.
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The 3 stages of Memory: Why do we forget things? Failures at any stage. Encoding: Good encoding situation vs. bad encoding situation Storage decay, damage Ebbinghaus’ forgetting curve (1885) 1 2 3 4 5 10 15 20 25 30 10 20 30 40 50 60 0 Time in days since learning list Percentage of list retained when relearning
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The 3 stages of Memory: Why do we forget things? Failures at any stage. Encoding: Good encoding situation vs. bad encoding situation Storage decay, damage Retrieval Interference Repression Misinformation effect
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Elizabeth Loftus University of California, Irvine Distinguished Professor Department of Psychology and Social Behavior Department of Criminology, Law, and Society Department of Cognitive Sciences Fellow, Center for the Neurobiology of Learning and Memory Do you trust your memory?
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Depiction of actual accident Leading question: “About how fast were the cars going when they smashed into each other?” Memory construction Loftus Experiments
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Do you trust eyewitness memory?
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Loftus Experiments
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Loftus Experiments The “Lost In A Mall” Study (Loftus & Pickrell, 1995) - Loftus successfully planted a false memory of the participant getting lost in a mall at 5 years old until being rescued by an elderly person.
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Loftus Experiments The Memory Wars! - False memory researchers ~vs.~ Freudian therapists using hypnosis or like techniques.
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Loftus Experiments The Memory Wars! - False memory researchers ~vs.~ Freudian therapists using hypnosis or like techniques. Holly Ramona vs. Gary Ramona
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The Case of Clive Wearing What would your life be like if you had no memory? Memories That Define You Clive Wearing Worst Living Case of Amnesia “I've never seen a human being for 20 years. I've never seen anything, heard anything. Days and nights are exactly the same. Precisely like death. I'd like to be alive.“ ~Clive Wearing
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The Case of Clive Wearing Life Without Memory
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Life Without Memory The Case of Clive Wearing Professional conductor and musician Suffered viral encephalitis in 1985 Severely damaged his hippocampus in both hemispheres Worst case of amnesia on record Both retrograde and anterograde amnesia
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Amnesia - What would your life be like if you had no memory? Memories That Define You Oliver Sacks Columbia University “Without memory, humans have no soul.” ~Oliver Sacks
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What is memory?
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