Hofstede.docx - Running Head HOFSTED PARTNERSHIP Applying...

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Running Head: HOFSTED PARTNERSHIP 1 Applying the Hofstede Analysis to Create a Successful International Business Partnership Stephani Christenson BUS 600 Management Communications Ernest Saborio July 9, 2017
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2 HOFSTEDE PARTNERSHIP The world is shrinking. Air travel, the internet and advances in technology make it possible to conduct business around the clock and around the globe. The new possibilities in conducting business and manufacturing closer to the source of the raw products or in markets where labor is perhaps cheaper, brings with it the responsibility for understanding the cultures of the countries in which one does business to succeed. In the absence of firsthand experience, the Hofstede Center provides managers and others with a six-dimensional tool to help identify the commonalities and variances between two countries to help guide leadership decisions [The17]. When a Turkish company embraces the cultural similarities of its South Korean business, it allows them to build a strong working foundation; when they embrace their differences, both companies can flourish because of the diversity. In reviewing the cultural similarities between Turkey and South Korea, both score an 85 for uncertainty avoidance and score in the same quartiles on Hofstede’s scale for power distance, masculinity, and indulgence [The17]. The high score in uncertainty avoidance shows that both
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  • Spring '11
  • PaulaZorbisch
  • Management, Hofstede Analysis, HOFSTEDE PARTNERSHIP

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