Fall 2017 Market Segmentation Worksheet EDITED.docx

Fall 2017 Market Segmentation Worksheet EDITED.docx - Team...

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Brainstorming: Practice the Concepts Team #: 3 Analyze an EXISTING Product or Service (an interesting challenging one) that you are familiar with . This is a TEAM exercise, with individual works uploaded to individual Canvas accounts for credit . What is the business product or service you are analyzing ? SFSPCA https://www.sfspca.org/adoptions List Team Members Contributing to this Exercise Mackenzie Bellamy Claire Cameron-Johnson Noah Mason David Petroni What industries and end users could this product or service apply to ? Describe I n d u s tr y or Si mi la r C at e g o r y End Use r s ? Application: W ha t T h ey Would U s e I t Fo r ? If you were to compete with this business, identify 2 of the 27 rules you think might be realistic for the team to try and leverage . Instagram younger audience, anyone that is a social media user looking at pictures of people, places, food, recipes, workout routines, animals, etc. (very extensive ( 27 . Pick products that be part of the family . Emotionally Distressed people compassionate people who want to rescue a dog and need a friend . Have a catalog of animals that can help others overcome problems in their life . 11 . Look for a product where the buyer does not have all the power . Pet lovers People who love animals Be able to explore the many animals up for adoption. Give an opportunity to save a life . 10 . Look for a product where the sales and promotion costs are reasonable Land Owners Those who own property looking for an animal Protection, to keep one company and to help 3 . Look for ideas that require as little capital as possible
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Disciplined Entrepreneurship Workbook Market Segmentation Matrix Row Definitions I Market Segment Name
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