MG495-Unit 1- Homework-Marissa Cervantes.docx

MG495-Unit 1- Homework-Marissa Cervantes.docx - UNIT 1...

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UNIT 1: HOMEWORK-MARISSA CERVANTES 1 Unit 1: Homework Marissa Cervantes MG495- Business Policy January 21, 2018 Park University
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UNIT 1: HOMEWORK-MARISSA CERVANTES 2 COCA-COLA'S CORPORATE BRAND CAMPAIGN MOVES BEYOND SODA Coca-Cola is a well-known brand in the soda industry with deep roots in American culture as well as their recent mergers with other companies. Last year the head of Coca-Cola announced that they would be starting a new branding campaign to include the independent suppliers, distributers, and manufacturers of their brand. The main focus of this new branding is to introduce the idea that they are more than their name suggests according to the article written by E.J Schultz (Schultz, 2017). The corporate decisions are being made that go hand in hand with the changes for the functionality and business sides of the day to day businesses of Coca-Cola as a brand whole. The new campaign can be seen at each of the three levels of decision making for example for the functional section
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