STAT
2018 S1 Week 2 original updated.pptx

2018 S1 Week 2 original updated.pptx - Week 2 RESEARCH...

Info icon This preview shows pages 1–15. Sign up to view the full content.

5-1 R E S E A R C H O BJ E C T I V E S A N D D E S I G N Week 2
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-2 Learning Objectives Understand . . . A. The process of using exploratory research to understand the management dilemma and work through the stages of analysis necessary to formulate the research question (and ultimately, investigative questions and measurement questions). What is involved in internal data mining and how internal data-mining techniques differ
Image of page 2
5-3 Pull Quote It is critical to use serious business judgment about what types of information could possibly be useful and actionable for an organization. We have seen enormous resources expended on “data projects” that have no realistic chance of payoff. Indiscriminately boiling a data ocean seldom produces a breakthrough nugget.” Blaise Heltai , general partner, NewVantage Partners
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-4 Exploratory Phase Search Strategy Search Strategy Discovery/ Analysis Secondary Sources Individual Depth Interviews Expert Interview Group Discussions
Image of page 4
5-5 Integration of Secondary Data into the Research Process
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-6 Objectives of Secondary Searches Expand understanding of management dilemma Gather background information Identify information to gather Identify sources for and actual questions Identify sources for and actual sample frames
Image of page 6
5-7 Conducting a Literature Search Define management dilemma Define management dilemma Consult books for relevant terms Consult books for relevant terms Use terms to search Use terms to search Locate/review secondary sources Locate/review secondary sources Evaluate value of each source and content Evaluate value of each source and content
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-8 Whiteboard technology makes an easier discussion of symptoms relevant to the management- research question hierarchy
Image of page 8
5-9 Levels of Information Primary Sources : Memos Letters Interviews Speeches Laws Internal records Secondary Sources : Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Scholarly research Tertiary Sources : Indexes Bibliographies Internet search engines
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-10 Integrating Secondary Data
Image of page 10
5-11 The U.S. Government is the world’s largest source of data
Image of page 11

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-12 Types of Information Sources Encyclopedias Directories Directories Handbooks Handbooks Types Types Indexes/ Bibliographies Dictionaries Dictionaries
Image of page 12
5-13 Evaluating Information Sources Authority Format Audience Evaluation Factors Evaluation Factors Purpose Scope
Image of page 13

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

5-14 The Evolution of Data Mining Evolutionary Step Investigative Question Enabling Technologies Characteristics Data collection (1960s) “What was my average total revenue over the last five years?” Computers, tapes, disks Retrospective, static data delivery Data access (1980s) “What were unit sales in California last December?” Relational databases (RDBMS), structured query language (SQL), ODBC Retrospective, dynamic data delivery at record level Data navigation (1990s) “What were unit sales in California last December? Drill down to Sacramento.” Online analytic processing (OLAP), multidimensional databases, data warehouses Retrospective,
Image of page 14
Image of page 15
This is the end of the preview. Sign up to access the rest of the document.
  • One '14
  • research design descriptors, b. Research Design Descriptors, c. Research Design Descriptors, d. Research Design Descriptors, e. Research Design Descriptors

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern