Exam Question Paper_2016_2.pdf - Page 1 of 5 EXAMINATION...

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Page 1 of 5 © IMM Graduate School October 2016 Examination AFGM301/IAM301/IM301 EXAMINATION : AFRICA AND GLOBAL MARKETING 3 (AFGM301) INTERNATIONAL AND AFRICA MARKETING (IAM301) INTERNATIONAL MARKETING 3 (IM301) DATE : 26 OCTOBER 2016 TIME ALLOWED : 3 HOURS TOTAL MARKS : 100 MATERIAL SUPPLIED : WOOLWORTHS (SECTION B ONLY) INSTRUCTIONS TO CANDIDATES 1. Please refer to the examination rules and regulations as found in the examination answer book. 2. Answer ALL the questions. 3. The examination paper consists of TWO sections: Section A Global Marketing. This section is worth 50 marks. Section B Africa Marketing. This section is worth 50 marks. 4. Read each question carefully to determine exactly what is required before attempting the answer. 5. Set your answers out in a systematic way under appropriate headings and sub-headings. 6. Number your answers clearly. 7. IMPORTANT: Indicate the questions attempted by drawing a circle around the question number on the front cover of the answer book. NOTE: Examination answer books are the property of the IMM Graduate School and may not be removed from the examination hall. Answers to examination questions should not include appendices in the form of personal notes to the examining panel.
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