Marketing_Module1.docx - 1.1 Marketing organizational...

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1.1 Marketing – organizational function and a collection of processes designed to plan for, create, communicate, and deliver value to customers and to build effective customer relationships in ways that benefit the organization and its stakeholders. - Marketing is all about (not only ads) o Creating Exchanges o Identity o Connections o Relationships o Solving Customer Problems Insight Video: Pei Wei, Terry Haley. Don’t try to get into the big company, if you start in a small company, you learn more. You are a cog in a large machine with a big company. The Concept of Exchange (Necessary Conditions for Exchange) Exchange – willing to give up something that has value - At least two parties - Something of value - Communication and Delivery - Freedom to Accept or Reject The Marketing Mix. The 4 P’s of Marketing. - Product - Price - Promotion - Place (Distribution) Watch Example - All watches are set 10:10. Makes watch brand name symmetrical.
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  • Spring '08
  • Eaton
  • Marketing, effective customer relationships, long term relationships

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