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Project Paper.docx - Kyle Foley Strategic Management...

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Kyle Foley Strategic Management Project Paper Dick’s Sporting Goods Dick’s Sporting Goods was originally founded in 1948, even though it was not originally called that. The founder, Richard “Dick” Stack was a worker at an Army surplus store. One day, his manager gave him a task, which was to get items together that go in a fishing tackle box. He did what he thought was a good job, but his manager ultimately was not happy with his work and insulted eighteen year-old Dick. After that, Dick promptly quit and went home to his grandmother’s. Here, he told his grandmother what happened. After hearing what happened to her boy, she had one simple question for him. “How much would it cost for you to do it yourself?” Richard responded with a simple “$300” answer. His grandmother went into her cookie jar, where she kept her money, and gave Richard the $300 he needed. From here, Richard took the $300 and opened his own store. He was an avid fisherman, so the first store he started was only a bait and tackle shop. Not too long after, it grew into the Dick’ Sporting Goods store that we all know today. Dick retired in 1984 and his children bought the company from him. The current CEO and main shareholder in the company is Edward Stack, Dick’s son.
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