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MiniCase 3.docx - Anthony Ricciardi MiniCase 3 Transsprech...

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Anthony Ricciardi January 26, 2018 MiniCase 3: Transsprech 1. Product: Transsprech is a cell phone service company that offers four different cost plans and five different phone options. They also offer different plans/service for corporate customers. Place: They have corporate offices all around the world and customers services and retail sales are conducted on the company website. Price: They offer four different cost plans and special rates for corporate customers. Promotion: They have a Berlin-based advertising and public relations agency to develop a worldwide advertising campaign. They started Tv ads and are also running several promotions to get its products and name known. 2. Based on their current marketing strategy they should continue to do what they are doing. They need to continue advertising on Tv and start to advertise on social media.
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