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RamirezM_BUS475_WK3_Cont'd.docx

RamirezM_BUS475_WK3_Cont'd.docx - Running head EVERYBODY...

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Running head: EVERYBODY FOR WOMEN 1 I. Title Page II. Table of Contents III. Executive Summary IV. Strategic Plan Part 1: New Business Division of Victoria Secret; Vision, Mission, and Value Proposition V. Strategic Plan Part 2: Strengths, Weaknesses, Opportunities, Threats, and Trends VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan VII. Strategies and Tactics Section VIII. Conclusion IX. Reference Page
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EVERYBODY FOR WOMEN 2 EveryBody for Women Merranda Ramirez BUS475 March 17, 2018 Dr. Margaret Latonio
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EVERYBODY FOR WOMEN 3 EveryBody for Women In 1977, Roy Raymond had a vision, to create a place where men could shop lingerie comfortably for their wives (Fabry, 2015). The vision worked well, but not well enough. In 1982, Roy Raymond sold Victoria’s Secret to Leslie Wexner (Fabry, 2015). Leslie Wexner, a motivated man with a vision and the skill to put that vision into place slowly revamped the Victoria’s Secret image from brothel to normal (Barr, 2013). In 2010, Victoria Secret created a new division called Pink that focused on college age and younger girls and it moved them away from the sex appeal of the more mature Victoria secret. The timeline is important because it is time for Victoria to make yet another change. They need to change to a line that is further from the sex appeal, but instead, promotes pure comfort, maturity, and timelessness. The EveryBody Bra for Every Body The Everybody Bra and underwear line offers comfortable support with all women in mind. A lot of Victoria Secret’s current products has tunnel vision. The Pink brand focuses on up to size D cup young girls and the Victoria secret line carries limited sizes above that of 38DD cup. The bras are more comfortable that what is currently offered on the market, but that is because that is all consumers have to choose from. The Everybody bra and underwear allow women the pure comfort of true everyday wear while they forget they are even wearing undergarments. The Victoria Secret that everyone knows today needs to change because the generation that loves Victoria’s Secret is changing too. EveryBody’s mission is to provide every girl and woman comfortable undergarments that do not sexualize them. Most women do love feeling “sexy” when wear their undergarments, but most of the millennials today are looking for pure comfort. Tan, white, and black colors that are comfortable undergarments with the occasional print. Women want to make it through their day
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EVERYBODY FOR WOMEN 4 without daydreaming about going home and taking their bra off. If Victoria Secret were to make a new division and product line that focuses on comfort, practicality, maturity, with a sense of timelessness, they will yet again take Victoria’s Secret to a higher empire. The line will not only focus on everyday T-shirt style bras, but they will focus on underwire free bras, sport bras, and underwear with support bras.
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